Our Values

Who We are and How We Roll

For What It’s Worth (FWIW) is a weekly newsletter from impact investing trailblazer Jean Case and her team. We’re here to keep you up to date with the latest resources, news, and trends you need to confidently align your investments with your values.

Investing can be complicated, and there’s a lot of pressure to get it right to reach your goals. It seems even more complicated if you want to invest in a way that also positively impacts the world. But don’t worry, we’ve got you covered. Each week we’ll break down the information you need — no matter where you are on your socially conscious investing journey — to make sure you’re the one at happy hour with all the info.

Our Readers Come First

We value you. We know keeping up with the latest resources, news, and trends you need in the world of ESG and sustainable investing takes more than an occasional glance. At the same time, life is busy, and sometimes it’s difficult to commit the time needed to keep up. No worries – that’s why we are here! We’ll keep our finger on the pulse of developments in the market in areas you care about, so you don’t have to. Each week we deliver accurate, relevant, and engaging content to bring unbiased, independent news, tools, and insights directly to your inbox, helping you build the confidence and knowledge you need to take your next steps as a socially conscious investor.


FWIW is independently owned. Our commitment to independence means the news and insights we present each week represent what we deem to be the most accurate and relevant. Yes, we’ll have partners and sponsors, so from time to time there will be content on important or timely topics that is clearly marked and differentiated so you know who is bringing a perspective.


We are guided by a commitment to transparency. If FWIW is promoting the content of advertisers or sponsors or any such entities are included in FWIW content, it will be clearly highlighted and distinguished for our readers so there is no guesswork. If you want to see a more detailed description of our transparency policy with regards to advertisers and affiliates, see more here.

Diverse Perspectives Guide Us

We scour the market broadly for important information, tips, and trends so you don’t have to. We look for diverse voices to broaden our perspective and to check for blind spots. We commit to purposefully include and bring a range of richly diverse perspectives and voices — especially from women and people of color — that aren't often brought to you.

This is Not Financial Advice

FWIW is committed to informing and educating its readers on trends, news, and important developments in sustainable and ESG investing. The content and opinions included in FWIW are for general informational purposes only and are not intended to provide specific advice or recommendations for any specific security or investment product (see our full disclaimer here). We encourage readers to seek a duly licensed professional to help guide investment decision-making.  

We Want Your Feedback

We’ve created FWIW with you in mind. Our readers will always come first. To do the best job in delivering valuable news and content, we want to hear from you. Tell us what you love, tell us what you want less of, or simply give us your best ideas for stories or content you want us to include. We want to create a vibrant community with our readers. Let's work together to deliver what you want and let your important voice be heard!